The first strategy to make money online is building a list.

This strategy is the most important step to continue to make money long term. If you do not already have some type of autoreponder system you need to get one. Don’t be cheap here either because your entire business will hinge on this one piece of software.

You can build your list many different ways. You can buy leads from reputable list building companies and get them into your autoresponder. Most good list building companies will have an option to send an email to your autoresponder so you don’t have to manually input the lead’s information.

Another effective way of building your list is from the traffic that visits your website. This step, which is probably the most effective, does require you to have a website in order to implement an opt-in list form. Of course if your Affiliate program does offer a list management service then you can send traffic to the affiliate URL, but I don’t recommend it as you will usually not be able to email the entire list with special offers.

To make the most of your opt-in form and get the most signups, you should place it in your sales page text. It should be strategically located in the sales text after you present a problem. The title of your autoresponder email series should address the problem by offering a solution. In the example below we will assume that I am selling a hosting package and I want opt-in subscribers to my email course for back-end sales.

Example: You can use the pre-built websites or build your own. Many people think that building a website is hard, but I can show you how easy it really is. Take my 10 day email course “Build a Website with Ease” [signup form here].

The second strategy to make money online is driving traffic to your website.

When I say traffic, I don’t just mean any old traffic, I mean targeted traffic, people who are motivated and ready to buy can and will make you money. You can use programs and techniques such as Google Adwords, bloging, article writing and linking to drive targeted traffic to your website.

Google Adwords is a resource offered by Google in which you can pay for your site to be show when certain keywords are queried in their search engine. The secret to using Adwords is not to bid high on popular keywords. Instead, what you do is find similar keywords that still describe your website, but are used much less frequent. These keywords will cost much less to bid on and will allow you to spread your money out over many different keywords, getting the most bang for your buck. You can use this handy little tool to find similar keywords: inventory.overture.com/d/searchinventory/suggestion/

Bloging is another great way to drive targeted traffic to your website. To get the most out of this technique the blog should be hosted on the same website as the sales page witch links to your affiliate program. Once its setup all you have to do is fill your blog with good quality content.

I recommend writing your own content which specifically relates to your affiliate program and or products. Once you have some content you will need to submit your RSS feed to the as many blog search engines as you can. This will put your blog out there for other webmasters to use as content feeds on their websites.

This win-win situation allows webmasters to have quality content on their website, which increases the value of that website while driving targeted traffic directly to you. This is done by the URL link that you conveniently placed under your name after the blog was written.

That means that your link is on a blog feed that is on thousands of websites. Not only do people click those links but Google sees these links pointing back to you and thinks that you’re popular and you are rewarded with a higher page rank.

Article writing is basically the same as bloging except the information in an article will need to have more useful content and be peppered with keywords that the webmasters are looking for. After completing your article you will submit (syndicate) it to content sites as opposed to blog search engines.

Content sites are places where webmasters go to find specific content to offer their readers. If you are a good writer you may at some point build up a name for yourself and finagle a deal with a webmaster to write exclusives for his site. His readers get great exclusive content and you get highly motivated targeted traffic.

Linking is perhaps the most widely used form of increasing traffic and page rank. However, if done incorrectly you could end up hurting your Google page rank and ultimately loosing potential buyers. You will need your own website for this technique as you will need a ‘links’ page to place your reciprocal links on.

Many people go and submit their URL links to link farms in an attempt to trick Google into giving them a better page rank. This does NOT work; in fact Google has been known to penalize websites for engaging in these activities.

The secret to linking is to find websites in your niche market which have a Google page rank of 4 or above and enticing the webmaster to list your link on their website. You may think that you would be helping your competition, well you would be. But your competition would be helping you as well. It’s better to send leaving traffic to a partner than just having them close their browser window, and remember that works both ways.

The strategies listed in this article do work and they will increase you sales and residuals it done correctly. Reciprocal linking, Bloging and Article writing are great ways to bring massive amounts of high quality targeted traffic to your website. Those strategies combined with an effective sales page with an integrated opt-in email list can make your business soar to new heights. You can and will make money with this system, Guaranteed!

Blogs can be a very marketable and very profitable tool if used correctly. Profiting from blogs is just a matter of grabbing the attention of an audience and not doing any actual salesmen selling. In this article you will learn the 13 most essential steps to successful blogging.

1) Where to start?

You should begin your blog with a free blog hosting service such as Journal Home. I don’t say that because I’m the owner, but a free blog host is very rewarding for a new blog.  Starting with a free blog hosting service allows you to begin blogging instantly without having any advance knowledge of scripts, hosting, or programming. It allows you to build an audience and buzz for your blog.  It allows you to focus on your content and not the internal maintenance of the blog. The best benefit of starting with a free service, is in the case your blog doesn’t become successful you do not lose any money or are you left holding the bill. The great thing about a blog is that they are organized in chronological order, your latest entry is displayed first. When your blog traffic grows greatly and you are ready to upgrade to your own domain then you can simply make your last blog entry the announcement of your “move”.  Simply add a last entry stating that your blog has “moved” and type the new blog URL address. Which directs visitors to your new blog site, keeping your following, without a major inconvenience to anyone. Upgrade as you need to…but only when you need to!

2) Niche

A niche is a targeted product, service, or topic. You should first decide on a product, service, or topic which interest you. Choose an area which you can enthusiastically write about on a daily basis. You can use keyword research services like Google Zeitgeist or Yahoo! Buzz Index to find popular searched topics. It does NOT matter if your topic is popular as long as there is a audience for your topic and the topic is precisely focused then your blog should be successful. Anything can be considered a niche as long as it has a target audience no matter how large or how small the audience is. A blog about your cat can be a niche or a blog about the species of the cat family can be a larger niche market, if there are people who are interested in hearing about your cat or the species of the cat family, then you have a niche…you can even choose to build your audience for a market which an audience does not exist, but first you must build your blog.

3) Update Daily (nothing less)

This step is a must and not a suggestion. Updating your blog daily not only keeps your blog more interesting to readers, but it also gives your blog fresh content on a day to day making it more appealing to search engines. Not updating your blog on an occasional holiday or one day here and there is understandable to most, but missing days at a time or weeks is unacceptable and will most likely result in your blog being unsuccessful. To keep your blog traffic and retain your visitors interest it is a must to update your blog daily with multiple entries. Though, I am seeing a growing trend of successful blogs that are not being updated daily, but they are successful and have a stable audience who continue to visit their blog daily.  Regardless, these blogs are still updated weekly with multiple entries.  Until you have a steady audience you should try to update your blog everyday with at least 3 or more daily entries. The best way to accomplish this is to set aside 1-2 hours a day for tending to your blog and adding new entries. It may even be wise to schedule a set time which you dedicate to your blog each day. Give yourself work hours and treat your blog as a job, what happens if you don’t come to work for days or weeks…you lose money or worse you get fired! Same applies here…if you don’t update your blog for days or weeks you’ll lose visitors.

4) Traffic

It’s no secret. You must have traffic to profit from blogs. There are numerous ways to build traffic. Paid advertising, free advertising, viral marketing, search engine marketing, RSS/XML feeds, and word-of-mouth. You should always use your blog URL address in the signature of your email, forum discussions, message boards, or any other communication media. You should submit your blog URL address to search engines and blog directories. You should submit your RSS/XML URL feed to blog ping services like Technorati, Ping-O-Matic, and Blogdigger. You should confidently share your blog with family, friends, co-workers, associates, and business professionals when it relates. Many blogs can be considered as a collection of articles, for this purpose you should submit your blog entries (those that are valuable and lengthy articles) to content syndicators like GoArticles.com or ArticleCity.com. Once submitted your articles can be picked up and published by others. The trick is to make sure you include your Blog URL address in the “About the Author” passage. What this does is create link popularity and backlinks for your blog, when someone picks up your article from the syndication then publish the article on their website the “About the Author” passage is included with each publication and the link you included is followed, crawled, and indexed by search engines. Imagine if your article is popular enough or controversial enough to produce 10,000 publications across the web. The search engines is bound to find your blog in no time with that many publications and credit you a authority on the topic, in return increasing your rank on search engines. The small effort of writing a well written article is rewarding. You should try to write at least 1 full length article every week for syndication and submit your article to at least 10 article syndicators.

5) Track Your Blog

How do you know if your blog has traffic? Just because no one is leaving comments doesn’t mean your blog isn’t growing. Many visitors do not leave comments but they are returning visitors. I know it sounds crazy but with blogs people are more interested in what “you” have to say! Many visitors do not comment their 1st, 2nd, or 3rd time. Some do not comment at all, but are active daily visitors.

Tracking your blog does not have to be overly sophisticated usually a simple free page counter like StatCounter.com or Active Meter will do the trick. Install (copy/paste) the code into the html of your blog template and start tracking your visitors. Its better to use a service which gives you advanced traffic analysis, such as keyword tracking information, referral information, and search engine information. Visitors, returning visitors, and unique visitors should be standard for any page counter service you choose.

6) Listen to Your Audience

When using the proper page counter you should begin to see how others are finding your blog and if through search engines then which keywords are being used to find your blog. If constantly your blog is being found by 1 or more keywords then focus your blog around those keywords to make it even more powerful. When writing entry titles and entries use the keywords as often as possible while keeping the blog legible and interesting.

7) Multiple blogs

Use multiple blogging accounts (free) to attract more people. This means you should have a blog with JournalHome.com and others. The more blog accounts the better (be sure to read and adhere to the Terms of Service for each site). You can copy/paste from 1 blog to all others. Having different blog accounts is like having a publication in different newspapers. This enables you to attract more visitors and this also increases the chance that 1 of your blogs will be in the search engine results for your focused keywords.

Short & Concise

Aside from the lengthy article a week for syndication and publication your blog entries should be short & concise (if you can help it). Sometimes there are exceptions to the rule and you have no choice but to blog lengthy entries, but try to avoid this as much as possible. You do not want your blog entries to become hours of reading. Visitors like to easily find information and skim through your entries. It is good to be detailed and provide useful information, but do not include useless information or run away sentences that veer away from your topic.  Stay keyword-focused.

9) Digital Art

Try to include non-advertising graphics, pictures, photos, and art in your blog entries. Not too much. Once a week is fine. Graphics can sometimes bring your blog to life. Of course, the content of the blog is the most important aspect and you do not want to overshadow your content with graphics, but displaying graphics can add a bit of spice to the blog. Be choosy about your graphics and make sure they fit your entry topic. You should add content with the graphic, at least a caption. Original graphics, photos, pictures, and art is recommended.

10) Keep it Personal

A blog is most successful when it is kept personal. Try to include personal experiences which relates to the topic of your blog entry. Stay away from the business style of writing. Write with a more personal style and use first-person narratives. Do not write any of your entries as sales letters, instead share product reviews and personal endeavors.

11) Interact With Your Visitors

You now have the traffic you deserve. You should begin interacting with your visitors. Create a regular theme such as: “Monday Money Tip” or “Picture of the Week” which entices your readers to look forward to each week.

Give your readers advance notice about a product, service, or topic which you are going to review and then talk about later. If the President was scheduled to give a speech then in your blog you should state that you “will discuss the speech and give your opinion after the speech airs. Comments will be appreciated”.

Try your best to find exclusive information that not many have. Do not disclose any confidential or secret information which is deemed illegal or can potentially get you into trouble, but try to get the scoop before everyone else does. Such as: If your blog was about Paris Hilton (the socialite) and you had a blog entry about “Paris Hilton Getting Married” then it would be interesting to your readers if you had a actual picture of Paris Hilton engagement ring. Give your best effort to dig and search the internet for exclusive information and you will possibly come up with something useful. Your readers will appreciate this and they show their appreciation through word-of-mouth referrals. Imagine how many readers will tell their friends, family, and others about information they only can find at your blog.

12) Make Money

Once your blog has gained some real momentum and your blog traffic is increasing then it is time to start thinking about turning your traffic into profit. You should use contextual advertising, like Google Adsense or Chitika. Contextual advertising is usually text links which use the content of your blog to publish targeted ads on your blog. The payout is usually based on a pay-per-click model, meaning for ever click an ad receives you are paid a small percentage of the profits. In addition to contextual advertising it is good to also use graphical advertising such as: BlogAds.com, Amazon.com, MammaMedia, or General Sponsored Advertising.

13) You’re a Professional

You’re a professional now! What are you still doing with that free blog hosting service? It is time to upgrade to a domain hosted solution. You need to get a web host and choose a domain name for your blog then check its availability. Select the blogging software you wish to use, such as: Squarespace.com, WordPress.org, MovableType.org, TypePad, etc. When you have your new blog domain setup and ready for traffic then it is time for you to announce your move on all your previous blog accounts. Your last entry to the blog should be a “move” announcement. The title should be “Moved” and the blog entry should state something like “I have a new home for my blog, please bookmark and follow the link: http://www.yournewblogdomainname.com/“. This way all returning visitors and new readers should not have any problem finding your new blog domain.  Plus, search engines can easily index and crawl your new blog, since your old blog should already be popular with the search engines.

At the level of a professional blogger you may want to team up with 1 or more other bloggers. This will create a more interesting and more powerful blog. The old saying “two heads is better than one”, more authors mean more advertising and exposure because each author will have a vested interest in the blog. The idea of a team blog is to make it profitable and rewarding for all authors, while continuing to target the blog topic and keeping the blog interesting for visitors.

Following these blogging techniques should make your blogging experience much more rewarding. There is no guarantee that your blog will become popular or a household name, but the effort should at least put you one step closer. Making money online is not an overnight experience like many may think, but making money online is definitely a foreseeable possibility. As well, growing popularity on the web is not an overnight experience, but through time, dedication, and persistence you will be rewarded with all the royalties of blogging.

To learn more about successful blogging subscribe to the Journal Home Newsletter

Companies, big and small, have joined the blogosphere. Microsoft is blogging, so are General Motors, Google, IBM and Sun Microsystems. Companies are using blogs to engage customers and employees as well. Written by employees and in some instances by CEOs, blogs adopt a conversational and engaging tone which make them easy reading. Blogging has even empowered employees in more ways than one. A glaring evidence is employee bloggers, in most cases, have shifted the power structure in their favor to establish a higher degree of credibility and influence more than their bosses.

Weblogs or blogs for short are personal journals that serve as sources of commentary, opinion and uncensored sources of information on a multitude of topics. Each new entry called a blog post includes numerous links to other blogs, news articles, photos, commentaries, video and audio files. Most blogs allow readers to leave comments

According to a survey, people are far more likely to trust “average people like me” than to trust people in authority like the CEOs. Employees are now in newfound and enviable positions to either promote or speak against their companies’ products, services, policies and positions on important issues. What is more, people are listening to what these bloggers are saying. Blogs are a trusted communication medium. The word of a blogger holds much value to a consumer far more than traditional marketing and advertising. By far, word of mouth is the most trusted form of advertising. This highlights the significant role that an employee blogger wields either to boost or hinder sales through his blog. This just goes to show that people would rather hear from real people talking with real experiences than listen to marketing talk.

Employee blogs have helped improve the image and reputation of their companies. One classic example is Microsoft. Its hottest and controversial blogger Robert Scoble (recently resigned) had openly criticized Microsoft concerning issues ranging from quality control to sensitive issues. His negative posts on his blogs called Scobleizer about the MSN Spaces product proved to be a blessing in disguise for Microsoft. Readers were all praises that the company’s resident blogger would express an opinion that runs counter to the company. As a result, Microsoft’s reputation as a bully and a great monolith was torn down. People now see a company that is run by actual people who has their best interests in mind. Robert Scoble in defense of his contentious actions emphasized that credibility is of utmost importance. If he will only sing praises about Microsoft it would sound like a press release and he would lose the ability to have an open conversation with his readers.

Robert Scoble’s penchant to criticize his employer was put to the test again when Microsoft CEO Steve Ballmer announced the company’s decision not to back an anti-discrimination bill against gays and lesbians. Scoble disagreed and publicly chastised Ballmer in his blog. Ballmer later reversed the decision. A few months before his departure from Microsoft, Robert Scoble, again, wrote a harsh critique against his employer for shutting down the controversial blog of Chinese Journalist Zhao Jing. He accused the MSN Spaces team of Microsoft for “being used as a state-run thug”.

Microsoft is not alone. Yahoo blogger Jeremy Zawdony openly scolded his employer in his blog. He complained about the practice of changing users’ home pages during the installation process of Yahoo software. He wrote in his posting that the action was insulting and downright disrespectful.

Companies have also seen their reputations damaged by highly-publicized firings of employee bloggers. Mark Jen was sacked by Google apparently because he wrote about his life at Google including remarks on the company’s financial performance and future projects in his personal blog. Ellen Simonetti, A Delta Air Lines flight attendant was terminated allegedly for posting inappropriate pictures on her blog. The photos showed her in a skirt and blouse sitting atop the airplane seats.

All these incidents bring to the fore the delicate situations corporations that maintain blogs and employees that blog are in. Corporate blogs that criticizes management or its products or services present public relations dilemmas. On the other hand, if a blog contains nothing but good public relations posts, few people will be interested and will even be doubtful of the veracity of the blog articles.

It is a recognized fact that blogs are establishing in the online world much of the value that traditional public relations bring. As the importance of corporate bloggers becomes more evident, so do the corresponding disadvantages. Companies need a clear-cut policy on how blogging can be integrated into their communication and marketing mix. A company needs to set up corporate blogging policies to ensure that blogging thrives in a more controlled and productive manner. In essence, these guidelines will lay down the specific rules about what an employee blogger is allowed to blog about. Employee bloggers have to strictly abide by rules about leaking confidential company information or breaking federal securities disclosure rules. All these are preventive measures to avoid organizational and legal problems such as slander, libel and harassment.

Google has no definitive guidelines but allows employees to blog on the assumption that “they are reasonable people”. One of Sun Microsystems policy states that “it is perfectly ok to talk about your work and have a conversation with the community but it is not ok to publish the recipe for one of our secret sauces.” Hill and Knowlton specified that as a publicly-owned company, bloggers cannot discuss company revenues, future plans.

Despite the controversies and the risks involved in blogging, companies are embracing blogging. Companies are well aware of the potential benefits of blogging. It is a way to connect with customers and partners, strengthens company unity and present a human face to the world-at-large. These companies feel that the benefits far outweigh the risks. Blogs are here to stay and will continue to be a reliable communication and marketing tool. It is and will be a reliable source of information for everybody.

Blogging will definitely change the power structure within any company. With a blog, an employee blogger, whatever his position in the company is can become an influential person for some audiences and customers.

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