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6 e-mail tricks to improve sales
Gone are the days when an e-mail was just an e-mail. By giving each message its own strategic angle, your communiqués to customers can become offers, announcements, or special occasion greetings. They’re a great way to help you target specific audiences this season. Take your marketing to a new level with these six helpful tips! |
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Send them to your landing page
So you’re ready to launch a brilliant e-mail marketing campaign. Your secret weapon? A customised landing page on your Web site. Landing pages serve a different purpose than standard Web site pages since they’re designed to encourage customers to fulfill a particular call to action such as a purchase or sign up. To be successful, they should be tailored to drive customers to take the next step. Review the five steps that will help you create a winning landing page. |
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Reading your site reports
Once you’ve created your landing pages, the next step is to track them and make sure you understand how they’re performing. Learn how to interpret report statistics such as number of visitors and use of search keywords so you can make improvements to your site. The more you understand each report, the better your chances to increase seasonal conversion rates and turn visitors into customers. Get started with our primer on understanding reports. |
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Make your e-commerce site “sticky”
As your online store competes with millions of others this season, give it “stickiness,” or staying power, by following five proven steps to keep customers engaged. Discover how sticky sites motivate visitors to linger, then return later to buy more. From showcasing your goods to simplifying navigation, these tried and true tips will give you a strategic edge over competitors. |
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Need help with your site? Visit the Office Live Small Business blog.
If you’re looking for better ways to promote your business this season, the Office Live Small Business blog is a great resource. You’ll find all the latest best practices, feature news, and small-business advice from experts such as Rieva Lesonsky, CEO of SMB Connects and advocate for small and midsize businesses. |
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TIP: Dress up your site with a visual theme
A quick way to make your Web site shine is to select a visual theme that matches the vision you have for your business. To select a theme, follow these steps:
- Sign in to Office Live Small Business. On the Home page, in the left navigation bar, click Web Site.
- On the actions bar, click Design Site, and then, in the drop-down list, click Design site.
- Click Theme. A list of theme categories appears.
- In the drop-down list, click the theme category that you want. For each category, a list of images appears.
- Click the image that you want to use in your header. It is automatically selected and placed in the header on all of the Web pages on your site.
If you like the way a theme can transform your site, take the next step to adjust your styles, fonts, and colours.
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on Wednesday, November 19th, 2008 at 7:31 pm and is filed under blog building.
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